Online Video for business – Is it all hype?
What I’ve found is this; viewing habits for online videos are the same across the board. It doesn’t matter if you’re Netflix running video ads on Yahoo’s homepage or a one-person business in Alaska; people all watch…and react to…videos in the same way.
I also uncovered some surprising facts about web video in the process. Facts that can give small business owners a decided advantage over their competition.
Approximately 50% of people who watch a “quality” video will take whatever action that video asks them to do. It could be filing out a form, clicking on a link or simply reading the text below the video. For those of us with text-only web sites, we know that getting 50% of visitors to do anything…well, it’s nearly impossible.
It gets even better though.
But wait…aren’t the majority of people watching videos online just teenagers trying to avoid homework? Nope. Actually, 65% of the people viewing videos online are between the ages of 35 and 64. And 67% of those earn a middle to high income. How many of those people are in your market?

